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    Vanity Vault Collaborations

    Let’s create something beautiful together.

    We are always on the lookout for talented Australian creators who love beauty, interiors, lifestyle and creating beautiful spaces. Apply to collaborate with Vanity Vault and introduce our products to your community in your own authentic style.

    Apply to collaborate

    More than a follower count.

    We value beautiful content, genuine engagement and strong brand alignment. While audience size is considered, it is not the only factor. We also review your content quality, average reach, audience location, engagement, personal style and how naturally Vanity Vault fits within your platform.

    5K+ Preferred Instagram or TikTok following
    2.5%+ Preferred Instagram engagement
    4%+ Preferred TikTok engagement or consistently strong views
    Australia Applicants must currently reside in Australia

    Collaboration prerequisites

    Please review the following requirements before submitting your application. Meeting the prerequisites does not guarantee acceptance.

    01

    Based in Australia

    Applicants must currently live in Australia and be able to receive products at a valid Australian residential or business address.

    02

    Active public profile

    Your primary social media account must be public, active and regularly feature original content. Private or inactive accounts cannot be properly assessed.

    03

    Relevant audience

    Your content should align with beauty, makeup, interiors, home styling, fashion, lifestyle, motherhood, salons or a related category.

    04

    Genuine engagement

    Applicants should have an authentic community with genuine comments, views and interactions. Purchased followers or artificial engagement may result in the application being declined.

    05

    Content standards

    Content must be clear, well-lit, high quality and suitable for the Vanity Vault brand. Products must be presented cleanly, accurately and respectfully.

    06

    Collaboration agreement

    Successful applicants must read, sign and adhere to the Vanity Vault Collaboration Agreement, including agreed content, deadlines, disclosures and usage permissions.

    Please note: Applicants with fewer than 5,000 followers may still be considered where their content quality, audience relevance, average reach or UGC portfolio is particularly strong.

    How collaborations work

    Every partnership is considered individually based on the creator, campaign, product value, location and proposed content.

    Step one

    Submit your application

    Tell us about your platform, audience, content style and collaboration idea.

    Step two

    Application review

    Our team reviews your content, engagement, audience, analytics and overall brand fit.

    Step three

    Campaign agreement

    Approved creators receive an agreement outlining deliverables, timing, product selection and content usage.

    Step four

    Create and share

    Once everything is confirmed, you can create authentic Vanity Vault content for your audience.

    Apply to collaborate

    Complete the form with as much detail as possible. Applications with current analytics and examples of previous content are easier for our team to assess.

    Before applying

    Please have your social links, follower numbers, average reach, audience location and proposed content idea ready.

    Submitting an application does not guarantee a collaboration, gifted product or paid partnership. Vanity Vault selects creators at its discretion based on current campaign requirements and brand suitability.

    Frequently asked questions

    Do I need more than 5,000 followers?
    Not necessarily. While 5,000 followers is our preferred starting point, smaller creators may be considered when they have exceptional content, strong engagement, consistent video views, a relevant Australian audience or a high-quality UGC portfolio.
    Are all collaborations paid?
    No. Collaborations may be gifted, paid, content-only, event-based or part of a longer-term ambassador arrangement. The structure of each collaboration depends on the campaign, creator, required deliverables and product value.
    Will Vanity Vault cover delivery?
    Delivery arrangements are assessed individually. Depending on your location, the product selected and the delivery cost, you may be required to contribute towards or cover postage and delivery charges. Any costs will be discussed before the collaboration is confirmed.
    What content may be required?
    Deliverables may include Instagram Reels, TikTok videos, Stories, photographs, unboxing content, product demonstrations, room transformations, styling content, testimonials or raw UGC footage. Exact requirements will be included in your collaboration agreement.
    Can Vanity Vault use my content?
    Usage rights will be clearly outlined in the collaboration agreement. This may include permission for Vanity Vault to repost or use approved content across its website, organic social media, email marketing or advertising. Usage will depend on the terms agreed for each campaign.
    How will I know whether I have been selected?
    Our team will contact applicants who are suitable for an upcoming campaign. Due to the number of applications received, we may not be able to personally respond to every submission.

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